Welcome to Fly London® Shoes For Women – your destination for stylish and comfortable women’s shoes. Our mission is to provide fashion-forward footwear that doesn’t sacrifice comfort.
Our History
Fly London® was founded in 1994 with a focus on innovative shoe designs and technologies to provide superior comfort. Based in London, England, Fly London® drew inspiration from London’s iconic punk rock and underground music scene of the 90s, combining edgy styles with practicality.
Over 25 years later, Fly London® has grown into an internationally recognized brand, now designed in London and crafted in Europe. Our success lies in continuously pushing creative boundaries while keeping comfort a priority. We believe that shoes can be simultaneously fashionable and functional.
Our Shoes
Fly London® Shoes For Women offers a wide selection of contemporary footwear ranging from boots, sandals, wedges, flats, and more. While our styles encompass current trends and vibrant colors, they are thoughtfully engineered for comfort and wearability.
We use soft, flexible materials to allow your feet to move naturally. Our footbeds provide cushioning and arch support. Many styles also incorporate anti-slip rubber soles for traction and shock absorption.
Some of our most popular comfort technologies include:
- FLY.PORON – Injected poron foam midsoles absorb shock and reduce strain on feet and joints.
- FLY.TEX – Breathable textile linings wick moisture to keep feet cool and dry.
- FLY.FIT – Contoured insoles with extra underfoot padding mold to your foot’s shape.
- FLY.GRIP – Rubber outsoles with deep flex grooves provide flexibility and traction.
We offer styles suited for various settings and activities, including:
- Office and work shoes – Loafers, oxfords, flats, and low wedges.
- Weekend and casual shoes – Sneakers, sandals, espadrilles, and slip-ons.
- Going out shoes – Heels, booties, and chic ankle boots.
- Travel shoes – Lightweight packsable sneakers and foldable ballet flats.
Our Design Process
Our design team in London finds inspiration from street style, catwalk trends, and the energy of the city.
Each new Fly London® style begins with a sketch. We focus on creating a comfortable last – the form that gives the shoe its shape. Next, we select premium leathers, fabrics, and components.
Before production, prototypes are thoroughly evaluated by our testers. All Fly London® shoes undergo rigorous wear testing to ensure excellent quality and comfort.
We also collaborate with fresh new talents through limited edition capsules that add uniqueness to our collection.
Our Core Values
Fashion-forward styles
We believe shoes can be both comfortable and cutting-edge. Our designers follow trends while adding their own flair and imagination.
High quality comfort
Our shoes are expertly crafted using soft, flexible materials and comfort innovations to prevent fatigue.
Reasonable prices
While our shoes are designed in London, our production in Europe allows us to offer upper-mid market pricing. We aim to provide great value at an accessible price point.
Experimentation and innovation
We embrace trying new techniques and technologies to continuously enhance the wearability of our footwear.
Inclusiveness and diversity
Our shoes appeal to a wide demographic. We celebrate diversity and original personal style.
Our Customers
The Fly London® woman has an appreciation for European style and seeks fashionable shoes to match her life’s adventures. She values longevity in her wardrobe and investing in pieces that stand the test of time.
Our customers understand that proper footwear provides the foundation for feeling confident from day to night. They expect shoes to transition effortlessly from work to play.
The Fly London® experience caters to those who desire both fashion and function. Our shoes allow you to make a statement without sacrificing comfort.
Our Standards and Commitments
We hold ourselves to high standards when it comes to running our business:
- We strive to uplift women through bold, playful designs that enhance confidence and comfort.
- We nurture an inclusive work environment and diverse team.
- We partner with manufacturers that share our values around ethical production.
- We thoughtfully select premium quality materials from responsible suppliers.
- We aim to reduce waste and offset carbon emissions from our operations and deliveries.
- We provide exemplary customer service and your satisfaction is our top priority.
The Future of Our Brand
As a pioneer of comfortable contemporary footwear, Fly London® will continue leading shoe innovation and challenging the status quo.
We’re devoted to making vegan and sustainable materials more mainstream, while never compromising on style. As a global brand, we want to make responsible production the norm.
Our designers will persist in pushing creative boundaries and redefining wearable shoes suited for real life. There are so many exciting developments on the horizon.
We can’t wait to bring you along on this journey of discovering fashion made for how you truly live and move. The road ahead for Fly London® is filled with new destinations, just waiting for your footsteps. We hope you’ll join us on the trip.
